Google Mail gets Support for Mobile Push

What will be the future of BlackBerry? this is the first question came in to my mind when I saw this article for the first time. It seems that Google is trying to end another era and going to create a one by their own.

Google's email service, Gmail can now be offered as a push email service following the upgrade of emoze's push email software application. emoze already offers free push email service to a broad range of email data sources and mobile device operating systems. Unlike other providers, emoze service is truly a push solution, which does not require users' mobile devices to periodically dial-out (while consuming battery life) and check for the receipt of new messages, calendar or contact changes. Instead, emoze automatically acts to route emails to users' handsets at real-time after determining that their device is connected and available on the network.

"Given the increased adoption and availability of mobile devices, there is a greater flexibility for today's workforce to conduct business on the fly. This has raised the level of expectation required of today's information worker and has created a demand for broader access to e-mail and other business applications needed to conduct business," said Cheryl Gutowski, research analyst, Nucleus Research. "Those who can't or don't want to justify purchasing a BlackBerry, can use emoze's push e-mail services to do the exact same thing, but from any device."

"Gmail is one of the top email services in the world and we're recognizing the trend of business people and small firms using their Gmail as their main and functional business email account," said Benny Ballin, CEO, emoze. "For those that are more technically astute, they will appreciate that our application is not Java-based. This approach helps to significantly improve reliability, stability and performance of wireless devices such as battery consumption, CPU load and memory usage. By using the native contact and calendar clients of each handset as shipped by the handset vendor, we ensure the best possible user experience."

The free service, available for downloading directly to consumers' mobile handsets at http://mobile.emoze.com, or via a web-based wizard at www.emoze.com, targets the millions of Gmail account holders (according to comScore Media Metrix) that would benefit from the automatic receipt of their emails on their wireless devices.